Abigail combines a rich background in wildlife, education, and media with her expertise in marketing and business development. At Saffron Academy, she leads coaching sessions that empower local businesses with tailored social media strategies and business support. She collaborates with Saffron’s trainers to provide hands-on coaching, helping businesses take their operations to the next level. In addition to her coaching work, Abigail supports Saffron Academy’s sales efforts, focusing on growing brand awareness and expanding business connections.

Her experience spans diverse sectors, from wildlife conservation to media, where she developed a creative and strategic approach to marketing. Abigail thrives on connecting with others, and she’s always on the lookout for new opportunities to network, learn, and collaborate. She loves problem-solving and helping businesses grow through both strategic marketing and creative content.
Outside of work, Abigail is a true community builder, volunteering her time for Penguin Soup for Cornwall Pride, supporting mental health awareness, and advocating for inclusivity. Whether she’s out on her motorbike (typically soaked through from the rain or covered in mud!) or behind the camera capturing moments, Abigail is always on the go. Her passion for photography allows her to tell stories visually, and she enjoys the challenge of crafting content that resonates with audiences.
Abigail also finds joy in sharing knowledge through training and mentoring and is always eager to see others succeed. Her personal motto: “If you’re not having fun, you’re doing it wrong.”
Key Skills & Expertise:
- Coaching & Support: Leading tailored coaching sessions focused on social media strategy and business growth.
- Marketing Strategy: Developing and executing marketing plans to enhance brand visibility.
- Content Creation: Producing photography, video, and written content that resonates with audiences.
- Sales Support: Assisting with sales efforts and helping to build lasting client relationships.
- Community Engagement & Advocacy: Supporting mental health and inclusivity initiatives within the local community.
